Brand Identity Design

Rebranding for leeds tourism department

This is a study case design. The task was to design an identity for Leeds, the third largest city in the UK, with a population of over 750,000. From its stylish shopping to its boutique restaurants, from its contemporary museums to its art galleries, and a vibrate nightlife, Leeds is a cultural, modern and colorful city for people to visit.

Client Requests

  • Style is modern, contemporary and progressive
  • Avoid using or reflecting any old identity or regional symbols
  • Mobile phone web page design and UI design derived from the new logo


  • Three key words chosen for the identity are architecture, modern and progressive
  • The new identity shape is inspired by an award-winning architecture in Leeds
  • Vibrant and modern looking of the mobile phone web page
  • A variety of new logo stationery rollouts

concept development



work  leeds-logo















mobile web design 




stationary design








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